Conducting a card sorting activity with three different participants gave understanding to how users would group information together.
It was brought to my attention that people can very quickly categorize the main food groups. The other items, such as olive oil, were harder to place. After placing the clear categories of food (meat, dairy, grains, fruits/veggies) the participants came up with two other categories (essentials and optional/snacks). Since the participants came up with the main food groups first, I feel that it would be smart to have those listed first when browsing categories within the app. Some items were interchangeable between snacks and grains. More essential items, such as bread and pasta, will go in the grains category above snacks. That way if users can’t find what they need in one category then they can quickly find it in the next, rather than having to scroll down further.
Analyzing the competing services and their usability, reviews on common issues, and conducting a card sorting activity, well informed the actions and functions that should take place.
A user flow was produced by laying out the actions and pages that needed to take place in order for the user to complete the process of finding an item, adding to cart, and checking out.
Building a site map gave a more detailed framework for which pages and functions would be needed.
The solution is an online grocery shopping and delivery service with the ability to track a user’s delivery and an easily accessible option to replace an “out of stock” item.