Ascent

UX Research & Strategy
Problem
Procrastination is well known to myself and others. I’ve identified this a perpetual problem through its adverse effects on quality of work and time.
Methods & Processes
User Interviews
Generative Research
Solution
A guided mindfulness meditation app that helps users overcome the barriers of procrastination, and then provides the tools necessary for completing their task.
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Research Goals
+ What barriers do young adults face when overcoming procrastination

+ What are successful tactics that young adults have used

+ What does overcoming procrastination look like for young adults

User Interviews
User Interviews were conducted with six participants to gain a better understanding of the problem at hand and discover opportunities for a solution.
Key Insights
While there are many reasons why people procrastinate, my research uncovered an emotional barrier as the primary obstacle.
"I get frustrated when I see that I'm not making progress"
"I can feel the pressure of a deadline coming up"
"Sometimes I'm so overwhelmed that I won't even start"
"Approaching a project already knowing that I will procrastinate on adds more stress"
Analyzing Research
I consolidated the common answers from the user interviews and created an empathy map and persona. This would help find a solution and inform design decisions later in the process that are more aligned with our typical user.
Empathy Map
Persona
Point of View & How Might We Statements
Defining our user’s point of view and framing the problem with HMW (How Might We) statements gave me an opportunity to look at different angles of approaching the problem and solution.
Point of View: Enthusiastic and determined young adult, Jess, is pursuing her teaching credentials and needs to do well on her projects, but is overwhelmed with the thought of the workload and importance of the project.


How Might We:
+ How might we reduce Jess's Feelings of being overwhelmed?
+ How might we distract Jess from the thought of her workload?
+ How might we shift the pressure of school from a negative to a positive?

Through secondary research I found many studies proving meditation reduces stress and other negative feelings, as well as increases focus. Procrastination, or avoiding a task, is a symptom of our response to these negative feelings. If we can turn our response to stress from a negative to a positive, then we will be able to overcome procrastination.

Solution
I decided that incorporating mindfulness meditation into completing a task would be the best fit for our user in overcoming procrastination. Taking this different approach would help to eliminate the emotional barrier that procrastination stems from.

The solution is a mindfulness meditative based app with functions to help users complete tasks.
App’s main functions include:
+ Ability to input thoughts, feelings, type of task to complete
+ Guided meditation activity specific to user’s input
+ Mindfulness reminders and helpful tips along the way
+ Ability to create weekly routines